Course curriculum

  • 1

    Session 1 - Chapter 1 - Course Introduction

    • Introduction to the Course
  • 2

    Session 1 - Chapter 2 - Sports Business Ecosystem

    • Evolution of the Business of Sports in India

    • Building Blocks Of Sports Business Ecosystem - 1

    • Building Blocks Of Sports Business Ecosystem - 2

    • Stakeholders and Value Chain

    • Grassroots Sports
  • 3

    Session 1 - Chapter 3 - Sports Analytics Life-cycle

    • Three stages of sports analytics lifecycle
  • 4

    Session 1 - Chapter 4 - Mini-Case Studies

    • Examples of Sports Analytics in Action
  • 5

    Session 2 - Chapter 1 - Introduction & Recap

    • Optional Pre-reads

    • Agenda & Recap

    • Data Analytics - Types and Life-cycle
  • 6

    Session 2 - Chapter 2 - Capturing and Analyzing Data

    • Thinking in Frameworks

    • Types of Data and Capture Methods

    • Getting Data for Analysis

    • Data Analytics is for everyone
  • 7

    Session 2 - Chapter 3 - Case Study and Guest Session

    • Extracting & Classifying Data from Twitter

    • Guest Session - Nikhil Rai on NLP
  • 8

    Session 3 - Chapter 1 - Introduction & Agenda

    • The Power of Visualization

    • Three Step Analysis Framework
  • 9

    Session 3 - Chapter 2 - Data & Storytelling

    • Storytelling using Data

    • Mini-Case 1 - What ails Anthony Martial

    • Install Tableau and Download Dataset

    • Mini-Case 2 - Dashboard for EPL Coaching Staff
  • 10

    Session 3 - Chapter 3 - Guest Session with Prof. Agam Gupta

    • Best practices in Data Visualization

    • Zoom Chat from the Session
  • 11

    Assignment 1 - Shooting Stars

    • Assignment 1
  • 12

    Session 4 - Chapter 1 - Setting up for Success

    • Overview & Stakeholders

    • Biomechanical Analysis

    • Cognitive Analysis

    • Analyzing Technique

    • Tactical Analysis

    • Strategic Analysis

    • Analytics for Scouting

    • Analytics for Policymaking
  • 13

    Session 4 - Chapter 2 - Case Study & Example

    • Adding marginal gains - British Cycling

    • Clutch Index in Tennis

    • Guest Session - Kshaunish Kapoor of Hudl
  • 14

    Session 5 - Chapter 1 - Fan Engagement & Monetization Pathways

    • Understanding the Sports Fan

    • Sports in the Digital Age

    • Monetization Pathways
  • 15

    Session 5 - Chapter 2 - Case Studies & Guest Session

    • Mini-Case Study - ATP Media

    • Case Study - Orlando Magic

    • Guest Session - Siddharth Raman (CBO - Sportz Interactive)
  • 16

    Assignment 2 - Top Moments

    • Top Moments Across Sports
  • 17

    Session 6 - Chapter 1 - Media & Sponsorship Trends

    • Sports Media - Pre-digital

    • Sports Media - Digital Era

    • Case Study - WWE Media

    • Sponsorship Trends

    • Guest Session - Dr. Jason Pappas (Florida State University)

    • References